The 5 A’s from Dave Saunders with Madison & Main Advertising Agency, Richmond, Virginia, USA If you’ve read the Weekly Report for some time now, you may be familiar with the 5 A’s of Marketing. More than a decade ago, I essentially categorized five different ways that companies should communicate brand messaging to their customers. … Read more
VIDEO: Hear what Samuel Little, president of SLGD has to say about marketing and advertising your business. Trends, strategies, and examples from Samuel Little with over 30 years of marketing and advertising experience for solo entrepreneurs and small businesses. The video is long but there is a lot of information that you will either learn … Read more
Local marketers work best because they have a reputation to uphold in their local business communities. And more so, if they are referred by someone. Out of town marketers that don’t know you, don’t know your market and if they don’t meet with you most likely they are not a good fit for you and … Read more
SLGD SSL Offer: The Internet has become a volatile environment in were we have to take proper measurements to secure your website investment.The Internet has become a volatile environment in were we have to take proper measurements to secure your website investment. Not only do I want your investment protected but Google does too. Google … Read more
Starbucks Rolls Out Mobile Ordering Nationwide September 22, 2015 Starbucks Coffee Company announced the nationwide availability of Mobile Order & Pay on iOS and Android devices, a new feature of the popular Starbucks mobile app that allows customers to place and pay for their order in advance of their visit and pick it up at … Read more
Here’s an article from Pizza Marketplace. They make very good points about the restaurant marketing services that we provide. They’re talking about the pizza industry and how selling pizza-by-the-slice has its challenges in marketing and ROI. These same marketing practices go for other non-pizza restaurants as well. Best practices for marketing pizza-by-the-slice to customers The … Read more
With our restaurant online ordering system, members sign up and you get the customer’s contact information to remarket to them unlike other restaurant online ordering services. Think about it… These other online order services that put your restaurant menu online and get a cut for every sale, are they sharing the customers contact data info … Read more
A 51.2 billion dollar industry. More and more people are eating out than in. It’s inconvenience at home and travel when away. Here’s an article from the Nielsen Newwire on the growth.
This article speaks on security, mobile apps and mobile payments. While it speaks of Starbucks and how they are able to corner the market on millennials using their app more than anyone else…it all comes down to starting early in the game and having a product that consumers thrive for and all the while making … Read more
In the U.S., consumers have traditionally used cards with a simple swipe. Unfortunately, magnetic stripe cards have proven susceptible to counterfeit fraud. EMV cards are stepping in as a more secure way to pay. These cards are equipped with a “smart chip” which is capable of much more sophisticated authentication than magnetic stripe cards. Essentially, … Read more
By Noah Glass, founder and CEO, Olo July 30, 2015 Source: http://www.mobilepaymentstoday.com/blogs/can-mobile-boost-the-digital-ordering-experience/ Digital ordering has gone through several waves of evolution over the past 15 years, starting with online ordering as the only ordering channel and now spanning multiple ordering channels, with mobile shining in the spotlight. But is mobile the key to digital ordering … Read more
Don’t throw away your money. Be very careful this year in spending your marketing dollars. I see so many businesses spending dollars on advertising products that either in my opinion does not work or is not clearly marketing to their target. It sounds good in theory and makes sense but not really. Don’t be spontaneous … Read more
What are you paying for when you hire Samuel Little Graphic Design and Marketing, a website design company. – You get professionalism. To know that you are treated fairly with utmost respect and professionalism. If we don’t deliver to your expectations, we make it right. – You get over 32 years of priceless marketing expertise. … Read more
Norma Caruso Psy.D. is a clinical psychologist in the private practice of psychotherapy for individuals and couples in Richmond, Virginia. She is a certified sex therapist with the American Association of Sexuality Educators, Counselors and Therapists, an Associate Clinical Professor at the Medical College of Virginia in Richmond, Virginia, and a faculty member at the … Read more